AI Search Optimization
AI search optimization for US brands means implementing, month after month, the actions that increase your citations in AI answers: technical work, content, structured data and authority. Every month, I re-measure your visibility on the same questions to show you what is progressing and what remains to be done, all remotely from Madrid.
Why does AI search optimization need continuous follow-up?
AI engines rely on constantly updated indexes and regularly retrained models. Your competitors publish, cited sources change, features evolve: an analysis of 11.1 million citations shows that the sources AI engines reuse change sharply from one month to the next (details in my article GEO: How to Get Your Business Cited by ChatGPT, Gemini and Perplexity). The US market is moving fast too: the U.S. Census Bureau saw AI use rise at firms with 20 or more employees between December 2025 and May 2026, reaching 37% at companies with 250 or more (Census Bureau, May 2026). One-off work erodes; monthly follow-up helps you stay in the answers.
What do I do for you every month?
Technical
Monitoring crawling and indexing in Google and Bing, page rendering, AI crawler access, speed.
Citable content
Rewriting key pages in answer format and creating the missing pages (definitions, comparisons, FAQs, guides), with sourced figures.
Structured data
Organization, Person, Service, Product, FAQ: markup consistent with the visible content, never the other way round.
Entity and authority
The same name, activity and contact details everywhere, Google Business Profile, Bing Places, Yelp and industry directories, mentions on relevant US sites, a customer review strategy.
Measurement
AI visibility tracked with Vigie, traffic from AI assistants in your analytics, a clear monthly report and next month's priorities, reviewed by video call.
Which sites do you work on?
WordPress and WooCommerce, custom-built sites, sites created with Lovable or Bolt, and of course Éclair CMS, the CMS I designed for Google and AI engines. I have worked on WordPress since 2011 and I build with AI tools myself: I know what blocks bots on these platforms (content rendered in JavaScript, missing metadata, broken redirects) and how to fix it.
How much does AI search optimization cost?
From €800 excl. VAT per month, billed in euros. The budget depends on the number of pages to produce, the languages (English, Spanish for Hispanic audiences) and the level of competition. The engagement starts with a GEO audit, which sets the priorities and serves as a baseline. All services are detailed on the Pricing page.
Frequently asked questions about AI search optimization
When do the first results appear?
On engines that search in real time (Perplexity, ChatGPT with search, AI Overviews), a fixed page can be picked up as soon as it is crawled, sometimes within a few weeks. The models' internal knowledge evolves at the pace of their updates, so more slowly. I measure both.
Do I need to rebuild my site?
Rarely. Most sites can be optimized without a redesign. If your site prevents bots from reading your content, for example a JavaScript app without server rendering, I will tell you at the audit stage and suggest the lightest solution.
Why bother with Bing?
Microsoft Copilot relies on Bing's index, and Copilot is built into Windows and Microsoft 365, which many US companies use every day. Monitoring your site in Bing Webmaster Tools is therefore part of the GEO foundation, just like Google Search Console.
Can I see examples?
My public projects are on the Work page. For my clients, I only publish verifiable results, with their consent.
Become a source AI engines cite
Let's talk about your market and the questions you need to be cited on. A first 30-minute video call, no commitment.