SEO and GEO Blog
This SEO blog, which also covers GEO, deals with a single question: how to stay visible when your customers search on Google and ask AI engines their questions. Every article starts from dated studies and official sources (Google Search Central, Pew Research Center, Ahrefs, academic research), gives figures with their link and ends with an action plan a small business, in the US or elsewhere, can apply without hiring a large agency.
All articles
My Vision of SEO and GEO for 2027: Seven Theses and an Action Plan
SEO in 2027: my vision of SEO and GEO in seven sourced theses, the 2026–2027 timeline and the action plan small businesses should start right now.
How Much Electricity Does a Website Use? Éclair and WordPress in Numbers
Website energy consumption: the SWD v4 method, Eurostat prices, CO2 in France and Spain, and a transparent Éclair vs WordPress calculation.
Where to start?
- For the basics: the complete GEO guide, from definition to measurement.
- To assess your website in 2 minutes: the free GEO check.
- For common questions: the GEO and SEO FAQ.
- To find out what AI engines say about you: the GEO audit.
The articles are written by Thierry Gustin, a GEO consultant based in Madrid who works remotely with US businesses and has worked in search since 2011, creator of Éclair CMS and of the open-source tools Arachnide SEO Spider and Vigie. They are updated when the sources change. Where a study is based on American users, such as the Pew Research Center analysis of how US adults click when Google shows an AI summary, the article says so, so you can judge how directly the numbers apply to your own market. Dates follow the US format, prices are quoted in euros, and every figure keeps its original source link, so you can check it yourself.